Meet seven-year-old Tariq aka Corn Boy.

To him corn and butter are like love and marriage – you can’t have one without the other.

It all started when Tariq (not his real name in order to protect his identity) slapped some butter on his corn.

He was interviewed about that butter and that corn.

His answers delivered in a cool, memorable style, leading him to be named South Dakota’s official Corn-bassador, garnered more than four million views on social media and getting various endorsement deals.